The Retailer's Guide to Cross-Channel Success
Search results for "Paul Miller"
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Grabbing Store Shoppers
by the Hand … Electronically
March 2010 From Retail Online Integration
A 2009 year-end survey of store traffic conducted by ShopperTrak, a provider of shopper traffic counting technology, showed a reasonably encouraging year-over-year increase of 3.5 percent. But store traffic has been so light over the past couple years that retailers, and their software vendors, are seeking ways to not only get consumers into stores, but also take them by the hand and guide them right to the cashiers. Case in point, take two recent retail technological innovations from Escalate Retail and NCR.
March 2010 From Retail Online Integration
A 2009 year-end survey of store traffic conducted by ShopperTrak, a provider of shopper traffic counting technology, showed a reasonably encouraging year-over-year increase of 3.5 percent. But store traffic has been so light over the past couple years that retailers, and their software vendors, are seeking ways to not only get consumers into stores, but also take them by the hand and guide them right to the cashiers. Case in point, take two recent retail technological innovations from Escalate Retail and NCR.
Dont You Forget About Me
February 2010 From Retail Online Integration
The jury will be out for some time on just how much money can be made directly from social media. But retailers rooted in stores, catalogs and the web have worked diligently to explore ways they can squeeze incremental revenue from this emerging channel.
February 2010 From Retail Online Integration
The jury will be out for some time on just how much money can be made directly from social media. But retailers rooted in stores, catalogs and the web have worked diligently to explore ways they can squeeze incremental revenue from this emerging channel.
Prognosis: Baby Steps
January 2010 From Retail Online Integration
In late November, we surveyed the All About ROI editorial board members and other marketing insiders to gauge their views on the year ahead. At press time on the eve of the 2009 holiday homestretch, with their hopes for a better sales outcome than 2008 looking modest at best, few saw an especially bright light shining by December. Instead, many settled in to make the appropriate adjustments for reduced demand.
January 2010 From Retail Online Integration
In late November, we surveyed the All About ROI editorial board members and other marketing insiders to gauge their views on the year ahead. At press time on the eve of the 2009 holiday homestretch, with their hopes for a better sales outcome than 2008 looking modest at best, few saw an especially bright light shining by December. Instead, many settled in to make the appropriate adjustments for reduced demand.
Here's to Better Times Ahead
December 2009 From Retail Online Integration
We've reached the final issue of 2009 for All About ROI, certainly a year most of us are happy to see end. As we look forward to a better 2010, I'm pumped that there are some positive signs out there showing a recovery is on the way. It may take a little time, but it's coming.
December 2009 From Retail Online Integration
We've reached the final issue of 2009 for All About ROI, certainly a year most of us are happy to see end. As we look forward to a better 2010, I'm pumped that there are some positive signs out there showing a recovery is on the way. It may take a little time, but it's coming.
December 2009 From Retail Online Integration
Chico's in TV, Magazine, Email Promo Blitz; Handbag E-Retailer Relies on Facebook Fan Page for Leads; Maryland Square Prospects With Free Shipping Offer.
2010 Recovery Requires New Thinking
November 2009 From Retail Online Integration
These days, decisions on all sorts of purchases go through many consumers’ personal “boards of buyers,” sort of a shopping version of the id, ego and superego. This imaginary board consists of the assorted moods we’ve all developed this year to stomach the economic bad and keep afloat financially.
November 2009 From Retail Online Integration
These days, decisions on all sorts of purchases go through many consumers’ personal “boards of buyers,” sort of a shopping version of the id, ego and superego. This imaginary board consists of the assorted moods we’ve all developed this year to stomach the economic bad and keep afloat financially.
Prospecting - The Container Store, Talbots, Crazy 8
November 2009 From Retail Online Integration
Mobile Discounts Drive Retail Traffic for Container Store; Talbots’ Fall Catalog Back to Prospecting; Crazy 8 is Going Coupon Crazy
November 2009 From Retail Online Integration
Mobile Discounts Drive Retail Traffic for Container Store; Talbots’ Fall Catalog Back to Prospecting; Crazy 8 is Going Coupon Crazy
Green Mountain Coffee Takes Headfirst Approach to Social Media
October 8, 2009 From News
Green Mountain Coffee has made social media a key element in its web endeavors, and on Oct. 7, its director of consumer direct, Ken Crites, explained the Waterbury, Vt.-based company’s approach during the Hudson Valley Direct Marketing Association’s fall luncheon in Greenwich, Conn.
October 8, 2009 From News
Green Mountain Coffee has made social media a key element in its web endeavors, and on Oct. 7, its director of consumer direct, Ken Crites, explained the Waterbury, Vt.-based company’s approach during the Hudson Valley Direct Marketing Association’s fall luncheon in Greenwich, Conn.
Online Payment Systems Come of Age for American Eagle, Orvis
October 2009 From Retail Online Integration
For merchandise sellers not rooted online, alternative payment programs such as PayPal and Bill Me Later once carried the stigma of being designed primarily for consumers with bad debt. But as representatives from two major integrated retailers, American Eagle Outfitters and Orvis, noted during a session at August's eTail Conference in Baltimore, that's no longer the case.
October 2009 From Retail Online Integration
For merchandise sellers not rooted online, alternative payment programs such as PayPal and Bill Me Later once carried the stigma of being designed primarily for consumers with bad debt. But as representatives from two major integrated retailers, American Eagle Outfitters and Orvis, noted during a session at August's eTail Conference in Baltimore, that's no longer the case.
How Little Is Too Little?
October 2009 From Retail Online Integration
With a most challenging holiday shopping season looming, one of the trickiest tightropes this year will be inventory planning and management. That's an ongoing catch-22 in good times or bad. But this year will be more challenging than most in recent memory. How much inventory will be enough? How much will be too much, leading to potential overstocks? How tight can you get without frustrating online or catalog shoppers with back orders, or store shoppers due to slim pickings on the racks?
October 2009 From Retail Online Integration
With a most challenging holiday shopping season looming, one of the trickiest tightropes this year will be inventory planning and management. That's an ongoing catch-22 in good times or bad. But this year will be more challenging than most in recent memory. How much inventory will be enough? How much will be too much, leading to potential overstocks? How tight can you get without frustrating online or catalog shoppers with back orders, or store shoppers due to slim pickings on the racks?
10 Survival Tips From NEMOA
September 29, 2009 From The ROI Report
During a session at the Sept. 16-18 NEMOA Fall Conference in Mashantucket, Conn., a panel of marketers offered up more than 60 rapid-fire pointers and questions on how to survive in “a risky economy.” The panelists included Jean Giesmann, executive creative director for Stony Creek Brands; Chris Bradley, president of Cuddledown of Maine; Sharon Dunn, president of Duncraft; and Glenda Lehman Ervin, vice president of marketing for Lehman’s.
September 29, 2009 From The ROI Report
During a session at the Sept. 16-18 NEMOA Fall Conference in Mashantucket, Conn., a panel of marketers offered up more than 60 rapid-fire pointers and questions on how to survive in “a risky economy.” The panelists included Jean Giesmann, executive creative director for Stony Creek Brands; Chris Bradley, president of Cuddledown of Maine; Sharon Dunn, president of Duncraft; and Glenda Lehman Ervin, vice president of marketing for Lehman’s.
Miles Kimball Chief Offers Recession Survival Pointers
September 29, 2009 From The ROI Report
Stan Krangel, president of the MKC Catalog/Internet division of Blyth Inc., which also operates the Exposures, Boca Java, The Home Marketplace, Walter Drake and As We Change catalogs, outlined several ways to roll with the punches this year and next in a session during the Sept. 16-18 NEMOA Fall Conference in Mashantucket, Conn. As proof, he injected how he’s modernized things at Miles Kimball over the past couple of years.
September 29, 2009 From The ROI Report
Stan Krangel, president of the MKC Catalog/Internet division of Blyth Inc., which also operates the Exposures, Boca Java, The Home Marketplace, Walter Drake and As We Change catalogs, outlined several ways to roll with the punches this year and next in a session during the Sept. 16-18 NEMOA Fall Conference in Mashantucket, Conn. As proof, he injected how he’s modernized things at Miles Kimball over the past couple of years.
Commentary: NEMOA Lovefest Gets Down to Business
September 23, 2009 From News
By and large, attendees at industry conferences throughout at least the first half of this year had something of a bewildered look. Kind of a “What the hell am I supposed to do now?” sort of thing going on. Then again, so too did just about anyone in this country amid the brutal recession. But perhaps the Fall NEMOA Conference, held last week at the gaudy Foxwoods Casino complex in Mashantucket, Conn., showed signs of a new, more encouraged, more aggressive attitude among attendees and speakers.
September 23, 2009 From News
By and large, attendees at industry conferences throughout at least the first half of this year had something of a bewildered look. Kind of a “What the hell am I supposed to do now?” sort of thing going on. Then again, so too did just about anyone in this country amid the brutal recession. But perhaps the Fall NEMOA Conference, held last week at the gaudy Foxwoods Casino complex in Mashantucket, Conn., showed signs of a new, more encouraged, more aggressive attitude among attendees and speakers.
Commentary: The Little Engine That Can't (Without You)
September 15, 2009 From The ROI Report
The two-year-old American Catalog Mailers Association (ACMA) trudges along like a little engine that could. But can it? Despite its newness and relatively tiny membership, this organization has delivered an effective wake-up call to both the USPS and the Postal Regulatory Commission (PRC) on the plight of catalog mailers, helping foster the recent postal “summer sale.”
September 15, 2009 From The ROI Report
The two-year-old American Catalog Mailers Association (ACMA) trudges along like a little engine that could. But can it? Despite its newness and relatively tiny membership, this organization has delivered an effective wake-up call to both the USPS and the Postal Regulatory Commission (PRC) on the plight of catalog mailers, helping foster the recent postal “summer sale.”
Commentary: The Little Engine That Can't (Without You)
September 15, 2009 From News
The two-year-old American Catalog Mailers Association (ACMA) trudges along like a little engine that could. But can it? Despite its newness and relatively tiny membership, this organization has delivered an effective wake-up call to both the USPS and the Postal Regulatory Commission (PRC) on the plight of catalog mailers, helping foster the recent postal “summer sale.”
September 15, 2009 From News
The two-year-old American Catalog Mailers Association (ACMA) trudges along like a little engine that could. But can it? Despite its newness and relatively tiny membership, this organization has delivered an effective wake-up call to both the USPS and the Postal Regulatory Commission (PRC) on the plight of catalog mailers, helping foster the recent postal “summer sale.”
